Mounir Amlal

Founder & Director sandstone

I help organizations grow by bringing together strategy, technology, and execution.

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About me

Driven by impact

Results-oriented and versatile leader with extensive experience in commercial strategy, operational management, and international trade. I thrive in environments where vision and decisiveness come together, and I have a passion for building sustainable growth and scalable solutions.

Whether optimizing business processes, leading multidisciplinary teams, or developing new markets: I combine strategic insight with a hands-on mentality to turn complex challenges into concrete results.

Career

Experience & Results

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Founder & Director

sandstone

Jan 2026 - Present
  • Defining and expanding the strategic course and positioning of sandstone.
  • Ultimately responsible for growth, propositions, and client selection at C-level.
  • Translating business goals into scalable digital choices in design, technology, and AI.
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Managing Director

gracious

Jan 2024 - Dec 2025
  • Determining and executing the strategic course for further growth and innovation.
  • Developing a strong leadership culture and optimizing organizational structures.
  • Implementing new commercial strategies to increase market share.
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COO

gracious

Jun 2018 - Jan 2024
  • Responsible for operational excellence and process optimization within the organization.
  • Steering on KPIs and financial objectives to maximize profitability.
  • Guiding and coaching teams to ensure efficiency and quality.
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Founder & Director

Goya Trading B.V.

Jun 2020 - Dec 2022
  • Setting up and leading international trading activities and bulk purchasing.
  • Developing scalable solutions for logistical and supply chain challenges.
  • Building a reliable partner network across different continents.
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Key Account Manager

Samsung Electronics Benelux

May 2017 - Jun 2018
history

Previous experiences

LG Electronics

Senior Account Manager

Case Logic

Account Manager

Media Markt

Floormanager

Focus & Skills

Expertise

strategy

Executive choices & direction

Competencies
Setting direction when everything seems a priority Enforcing decisions amidst conflicting interests Creating focus that remains executable
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Sustainable growth

Competencies
Designing scale without margin loss Testing growth against organization and capacity Improving performance without extra complexity
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Technology as a consequence

Competencies
Linking digital choices to business goals Simplifying architecture for speed and scale Deploying AI where it strengthens decision-making
Recognizable? Let's discuss this.
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"Governance is not about more plans, but about better choices. My role is to enforce focus and ensure decisions are actually executed."

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Mounir Amlal

Personal Vision

Open for a conversation?